Critique! 4

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One of the most talked about albums over the past few weeks has been Ylvis – The Fox (What Does The Fox Say?). Ylvis is a comedic music duo hailing from Norway. They have recently been signed by Warner Music Group, and have performed at the iHeart Radio Music Festival in Las Vegas.

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“‘The Fox’…continues to surge on the U.S. charts. The single is currently No. 25 on the Billboard Hot 100 and just cracked the Top 20 on iTunes.” – Billboard.com
Billboard.com

The album cover is in grayscale aside from the title, which is orange. The cover is a beautiful illustration of a fox in the center, with two fox skulls on either side. There is a crown on the fox in the center, as well as floral elements and leaves.

The Illustration is detailed and well executed using what appears to be pen ink and white plaka. It’s a little creepy and adorable at the same time. The pointslist approach on the two skulls is a nice touch and gives the illusion that they are further away than the central fox. The title does feel like an aferthought. The way the “F” is connected to the “O” bothers me and it becomes somewhat difficult to read over the illustration. The paper texture reminds me of nice Canson paper. I’m not sure if the crown and roses symbolize anything or if they are simply there as ornamentation, but either way they are an interesting addition to what could have been just a nice rendering/ interpretation of a fox and skulls.

Overall, the concept is ok, the illustration is great, and the typography isn’t up to par.

What do you think?

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