Avicii’s latest album titled “True” offers up a simplistic approach to album art. The title is the main focus here. “True” which appears to be hand drawn/inked is in white set against a dark grey background, with a black silhouetted figure. Looking closely at the type, it is semi-transparent, and the edge that defines the figure in the background can be seen through it. With such stark contrast between the background and type treatment, the text might have benefited from being completely opaque. The edges that are seen through the type do not contribute anything to the image, and they do not assist the viewer in determining what the silhouette is. Avicii’s logo is placed underneath the type treatment and at the bottom is a white bar with the record label’s name and logo. This bar may have been the marketing team’s addition, however it detracts from the overall image.
I am a fan of hand drawn type and the brushed ink effect adds some character to an otherwise bland cover.
Simplicity and high contrast definately help the album stand out on itunes (not to mention the marketing placement and publicity), but I’m not sure if there’s anything about it that is descriptive of the music. It isn’t anything I haven’t seen before.
What are your thoughts?